In places where recreational cannabis is legal, THC-infused beverages often share shelves with beer, wine and other drinks. But, should alcoholic beverage producers worry about competition from weed-infused beverages? Experts in these industries answered these questions in a recent report published by winemag.com
Colleen McClellan, regional director of client solutions for Datassential, a leading food and beverage insights platform, expects business opportunities in the THC-infused drinks space. “I think as more states relax the regulations, we will continue to see an increase in interest and use,” said McClellan, who is a trained sommelier.
“The critical aspect to adoption is going to be the taste of the product. Taste is extremely important for repeat purchase,” noted McClellan who predicts brand consolidation in the cannabis beverage space.
The data expert highlighted that “there are consumers who enjoy the use of cannabis or THC-infused products, as it provides a functional benefit without the hangover effect” …
Original Post: benzinga.com